Staples Promo Design System
Design and development of Staples Promo's digital design system.
Staples Promo went through a brand refresh that incorporated new logos, a new color palette, new fonts, and an entire brand identity. The company had never had a digital design system for UI elements.
I created this design system to create a cohesive experience across all of our platforms and media assets including the e-commerce website, digital presentations, and social media platforms.
I collaborated with the brand creative team in developing the new brand for Staples Promo and used my digital expertise to advocate for a slightly altered color palette and legible fonts for our digital environments that supported our efforts to be ADA compliant.
