UX Strategy + UI/UX Design + Front-End Development
I’m a UX Strategy Manager, creative leader, and front-end developer with 10+ years of experience building scalable digital experiences for enterprise brands.
My background spans UX strategy, ecommerce, creative direction, front-end development, digital marketing, and design systems allowing me to bridge the gap between strategy, design, and implementation. I’ve led and contributed to projects ranging from enterprise ecommerce platforms and UX redesigns to global marketing campaigns, scalable storefront systems, and cross-functional digital experience initiatives.
Throughout my career, I’ve worked across UX, creative, development, marketing, and implementation teams to create digital experiences that are visually impactful, user-focused, scalable, and grounded in real-world business needs.
My work combines strategic thinking, hands-on execution, and strong creative direction to help brands create thoughtful digital experiences that perform at scale.
Work Experience
07.25 - Present
UX Strategy Manager
Staples Promotional Products - Remote
• Lead UX strategy and digital experience initiatives across an ecommerce platform supporting 400+ enterprise client storefronts
• Manage cross-functional teams spanning UX, creative, and front-end development responsible for scalable ecommerce themes, storefront launches, and digital experience enhancements
• Partner with stakeholders across IT, marketing, creative, implementation, and UX teams to align business goals with customer experience needs • Helped establish scalable UX systems and modular storefront standards that improved implementation consistency and accelerated enterprise launches
• Lead UX planning and experience strategy for enterprise ecommerce initiatives, including checkout enhancements, usability improvements, and platform modernization efforts
• Collaborate closely with CRO and marketing teams on optimization-focused initiatives that improve usability, customer experience, and ecommerce performance
• Drive operational workflow improvements that increase efficiency across recurring implementation and publishing processes
• Provide creative direction and UX leadership across enterprise client experiences, balancing brand storytelling, usability, scalability, and business objectives
• Contribute front-end development knowledge and implementation guidance through hands-on experience with HTML, CSS, and ecommerce platform constraints
11.21 - 07.25
Manager, Digital Creative
Staples Promotional Products - Remote
• Led a multidisciplinary team responsible for ecommerce design, digital experiences, storefront themes, and creative execution across 400+ enterprise client storefronts worldwide
• Directed creative strategy and UX-focused digital initiatives that improved consistency, scalability, and customer experience across ecommerce platforms
• Partnered cross-functionally with UX, CRO, development, marketing, and merchandising teams to align creative execution with business goals and customer needs
• Oversaw enterprise storefront launches, homepage redesigns, ecommerce campaigns, and scalable digital design initiatives for global client accounts
• Helped evolve platform design standards and implementation workflows to improve operational efficiency and streamline recurring creative processes
• Led front-end collaboration efforts to ensure design feasibility, responsive execution, and scalable implementation across ecommerce experiences
• Directed brand photography, visual storytelling, and digital creative strategies that elevated enterprise client experiences and strengthened platform consistency
• Mentored and developed creative team members while helping scale team operations, onboarding, and cross-functional collaboration processes
07.19 - 11.21
Lead Creative
Staples Promotional Products - Remote
• Led creative onboarding and digital experience strategy for new enterprise ecommerce accounts across a platform supporting 400+ storefronts
• Established scalable design direction, implementation standards, and creative workflows for enterprise client launches
• Served as lead creative partner for high-profile client accounts, delivering ecommerce experiences that balanced usability, brand standards, and visual storytelling
• Facilitated training and development initiatives focused on web design, ecommerce platforms, digital channels, and creative best practices
• Collaborated closely with UX, development, and implementation teams to improve storefront consistency, scalability, and launch execution
• Contributed front-end development support and implementation guidance using HTML and CSS across ecommerce storefront experiences
• Helped streamline onboarding and operational workflows that improved efficiency across recurring implementation processes
06.17 - 07.19
Senior Art Director
Staples Promotional Products - Remote
• Designed, developed, and maintained ecommerce storefront experiences for enterprise and promotional product clients
• Created digital marketing assets, ecommerce layouts, and brand-driven experiences focused on usability, engagement, and visual consistency
• Directed creative execution across digital campaigns, ecommerce initiatives, photography, and promotional marketing materials
• Collaborated with developers and implementation teams to translate creative concepts into scalable digital experiences
• Contributed hands-on front-end development support using HTML and CSS to build and maintain ecommerce storefronts and digital content
• Helped establish onboarding and training processes for new creative team members, supporting team growth and operational consistency
• Worked closely with clients and internal stakeholders to deliver digital experiences aligned with brand standards and business objectives
09.15 - 06.17
Art Director
Staples Promotional Products - Remote
01.14 - 09.15
Freelance Designer
01.13 - 09.13
Graphic Design Intern
Sioux City Journal - Sioux City, IA
Education
2011 - 2014
Bachelor of Arts, Graphic Design & Advertising
Morningside College - Sioux City, IA
Alpha Delta Sigma Honor Society