UX Strategy + Digital Experience Leadership + Creative Direction
I'm a multidisciplinary creative and digital experience leader with 11 years of experience designing, developing, and leading digital experiences that connect creative thinking, technology, and business strategy.
My career has evolved from hands-on design and front-end development into leading an eight-person multidisciplinary team responsible for UX strategy, digital creative, web development, and implementation across enterprise eCommerce platforms and more than 400 branded storefronts.
I've built and led creative teams, developed scalable digital experiences, shaped UX strategy, and driven initiatives that improve how businesses and customers interact online. From designing and coding experiences myself to leading enterprise-wide initiatives, I understand both the details of execution and the bigger picture of delivering at scale.
What sets me apart is my ability to move between creative, technical, strategic, and leadership roles. I don't just define the vision. I understand how to design it, build it, bring teams together around it, and turn it into measurable business results.
Work Experience
07.25 - Present
UX Strategy Manager
Staples Promotional Products - Remote
Lead UX strategy, creative direction, and digital experience initiatives across consumer-facing eCommerce and enterprise storefront platforms. Manage an eight-person multidisciplinary team spanning UX design, art direction, web development, and eCommerce implementation, with direct responsibility for both people managers and individual contributors.
• Direct the design, development, maintenance, and continuous optimization of reusable storefront themes supporting 400+ enterprise eCommerce sites.
• Lead UX strategy and experience improvements across customer journeys, product discovery, navigation, product detail pages, checkout, and platform functionality.
• Oversee UX and creative execution for new enterprise client implementations, guiding teams from initial concepts through development and launch.
• Reduced UX implementation time by an average of 32.5% across two launch types through workflow improvements while increasing overall output.
• Partner with CRO, marketing, merchandising, IT, and business leadership to prioritize digital improvements that balance customer needs, technical feasibility, and business objectives.
• Direct team strategy, resource planning, project prioritization, and professional development while managing both people managers and individual contributors.
11.21 - 07.25
Manager, Digital Creative
Staples Promotional Products - Remote
Built and led a multidisciplinary digital creative team responsible for eCommerce design, front-end development, enterprise storefront implementation, digital marketing creative, and brand experiences.
• Established and scaled a digital creative team from the ground up, defining specialized responsibilities across design, development, implementation, and marketing creative.
• Led creative coordination for 222 enterprise eCommerce storefront launches and conversions in 2022, supporting a major platform migration.
• Directed digital creative strategy across eCommerce websites, enterprise storefronts, marketing campaigns, email, and emerging digital channels.
• Led high-profile digital initiatives for Nvidia and FedEx, spanning UX/UI design, custom storefront development, interactive experiences, and enterprise client presentations.
• Delivered Nvidia theme wireframes in one week, meeting 95% of client expectations on the first pass, and led the team through development and launch.
• Partnered with UX and CRO on A/B testing, navigation redesigns, checkout improvements, customer journey optimization, and usability enhancements.
• Directed brand photography, visual storytelling, and digital brand implementation, including creative direction for photoshoots and website experiences.
• Improved creative and development workflows, expanded team capabilities, and strengthened collaboration across UX, marketing, merchandising, IT, and implementation.
07.19 - 11.21
Lead Creative
Staples Promotional Products - Remote
Led creative execution, web design, and front-end development for enterprise eCommerce implementations and platform migrations.
• Led creative direction, design workloads, and front-end development for enterprise storefront migrations and new client implementations.
• Designed and developed custom eCommerce experiences for global brands including Apple, Airbnb, and Deloitte.
• Created reusable design resources, interactive prototypes, and implementation standards to improve consistency and efficiency.
• Trained and guided art directors on web design, front-end development, platform capabilities, and creative best practices.
06.17 - 07.19
Senior Art Director
09.15 - 06.17
Art Director
Staples Promotional Products - Remote
• Designed, developed, and maintained custom enterprise eCommerce storefronts using HTML, CSS, and responsive web design.
• Led art direction and visual design for branded storefronts, digital campaigns, and marketing experiences.
• Directed photography and creative production while collaborating with clients and technical teams to deliver cohesive digital experiences.
01.14 - 09.15
Freelance Designer
01.13 - 09.13
Graphic Design Intern
Sioux City Journal - Sioux City, IA
Education
2011 - 2014
Bachelor of Arts, Graphic Design & Advertising
Morningside College - Sioux City, IA
Alpha Delta Sigma Honor Society