Airbnb Custom Merchandise Campaign
Email marketing to promote custom merchandise orders for Airbnb employees.
These email blasts were created to promote custom merchandise orders and offer a marketing incentive to begin their first custom purchase. The first email was developed with photography of Airbnb employees modeling a few of the items from the merchandise website, Airbnb Goods.
The second email was developed with a San Francisco theme since their US headquarters is located there, and most interactions with employees were on-site.
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