Republic Services Earth Day Campaign
Email and internal marketing to Republic Services employees to promote eco-friendly items for Earth Day.
Earth Day is a prominent holiday at Republic Services because of their devotion to recycling and keeping the Earth clean. Our goal was to promote eco-friendly merchandise to prepare for Earth Day. We sent an email blast and created a post for their intranet to market these items and direct users to the site for purchase.
Because Republic Services' main competitor has green brand colors, we always focus on the Earth in shades of blue to distinguish the brand.
