Mycogen Seeds Photo Shoot
Photo direction for Mycogen Seeds' digital email marketing, e-commerce website, and print catalog.
This on location photo shoot was planned to announce new Mycogen branded merchandise and support marketing campaigns throughout the year. The goal of the photo shoot was to show the items being used in the target environment. The models were booked through a modeling agency and selected based on the Mycogen demographic, and the location was based on an Iowa farm for authenticity.
The on location photo shoot was followed with some product photography shots in the studio.
This project required collaboration with the merchandising team, marketing manager, modeling agency, and photographer.
