Global Identity Rebrand
Rebranding of Staples' global network, Global Identity.
This project included an overhaul of previous branding to be more diverse, human, and inclusive. I worked with various partners in our global network to identify who they want to be, how they want to represent themselves, and ultimately how to elevate their current brand experience.
I developed a new logo, color palette, brand voice, and imagery to support their rebrand as well as designed and developed a new website to support their offerings.
