Airbnb Launch Campaign
Animated email marketing to promote the launch of Airbnb's merchandise website, Airbnb Goods.
This email campaign was developed to introduce the new partnership amongst Airbnb and Staples as the new provider of Airbnb merchandise. The first email was developed to tease the launch of the new collection that would be added in the fall as well as promote some of the new services from this partnership.
The second communication was developed to promote the launch of the merchandise website and shop the new collections that were developed in collaboration with Staples' merchandising department and Airbnb's marketing department. This email blast also teased some of the new items in the animation.
