Airbnb Email Marketing
Email marketing offer that promoted a discount and theme focused on the Year of the Dog.
This campaign was created to promote the Chinese Zodiac Year of the Dog with a coordinating marketing offer. Dogs are a big part of Airbnb culture so we wanted to focus our marketing efforts on the Woof! collection that featured dog friendly merchandise. We researched the Chinese zodiac and made sure to avoid unlucky numbers and colors during the Year of the Dog. The dog in the illustration is wearing one of the Airbnb branded collars featured in the Woof! collection.
This marketing effort was supported with an email blast, digital display, and a post in Airbnb's digital newsletter.
