2020 Airbnb E-Commerce Website
Redesign and development of Airbnb's corporate merchandise website to reflect updated brand guidelines.
This project was created to redesign the Airbnb merchandise e-commerce website to reflect the brand change Airbnb went through at the end of 2019. The previous brand guidelines were very vibrant with an extensive color palette. The new direction had a more simplistic approach and limited their core colors to an updated version of Hof (dark grey), Rausch (logo color), and white. While the previous website we designed and developed in 2017 was fitting for the audience, we wanted to simplify the user experience to partner with the updated guidelines.
I partnered with the brand team at Airbnb to update our global portal, country landing pages, and US Airbnb merchandise website to make the customer journey as direct as possible while updating the design to represent the brand shift at Airbnb.
Below are the concepts that were implemented for the design and development of the website and email blast to support the launch.
